SEARCH ENGINE OPTIMISATION

Google loves fresh new content

SEARCH ENGINE OPTIMISATION

Google loves fresh new content

Content is KING

What is SEO?

SEO stands for Search Engine Optimisation. Search engine optimisation is a set of methods and activities that improve the position of websites in search engine results, such as those given by Google.

Some websites may want to show up higher on the page, and so they pay for search engine optimisation from companies that provide it.

We integrate many SEO practices in the initial build of your website therefore saving you money on SEO services.

 

Benefits of SEO

  • Search Engines outperform all other media in driving visitors to websites, with 85% of internet users citing search engines as the primary method to find websites
  • Traffic from search engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service information or solution
  • 93% of users don’t look further than the first 2 pages of search results.
  • How can your business succeed if you’re not found there?
  • 33% of users believe companies found in the top search results are a major brand in their specific product/service category.
  • Successful SEO raises your online profile and builds brand awareness.
 

There are many factors which contribute to getting a high ranking on search engines. One is the age of your website and another are backlinks from reputable websites. Incoming links from other web pages and fresh new content is very high on their importance scale, so an expert SEO campaign needs to focus on these “off-page” techniques to ensure ranking success.

SEO Strategies

★ Our websites are all Mobile friendly.

★ We verify your site on Google

★ We create your Google Business Page

★ We verify your business on Google Maps. See example

★ We set up your Google Analytics account.

★ We set up your Google Webmaster Tools account

★ We create a SEO landing page

★ We include one primary keyword in a page URL ( Eg. https://fastcheapwebsites.com.au/website-designer/cheap-website-design-packages-australia/ )

★ We use keywords in the right places on your FREE  SEO Page. See example

★ We focus on one keyword while optimising your FREE SEO page. See example

★ We place your keywords in headlines, subheadings and anchor texts

★ We use the right keywords in your images by adding ALT tags.

★ We add share buttons to your posts and make them visible. 

★ We write unique and relevant meta descriptions for every page on your site. 

★ We link your site to your social media pages.

★ We speed up your site by including a page speed plugin.

What you (the business owner) can do to improve your Google ranking and save on SEO services

★ Create unique, relevant and informative blog posts to ensure visitors spend more time on your site. Aim for a bounce rate of 26-70%.

★ Create content that people would love to link to.

★ Create & publish unique content on your blog page consistently to improve your rankings.

★ Once you have created your post on your website, click the Facebook icon at the bottom of the post  to share on your facebook page.

★ Once you have created your post on your website, click the Twitter icon at the bottom of the post  to share on Twitter.

★ Encourage people to share your posts on both your website’s blog and facebook, by asking them.

★ Update old posts or content on your pages.

★ Keep your Google My Business page up to date by adding images, updating open hours, adding services, products and promotions.

★ Create posts on your Google My Business Page. See example

★ Link your Google My Business Posts to similar posts on your website’s blog page. See example

★ Encourage people to share your Google posts.

★ Add keywords naturally throughout your pages

★ Focus on one keyword while optimising your web page

★ Encourage other trustworthy sites to link to your website

★ Link to other quality websites with relevant content.

★ Add your site to directories such as True Local, Local Blue, Gumtree ect.

★ Get quality backlinks by guest blogging and adding your url to your post

★ Create a YouYube channel, upload videos about your business and then add the YouTube link to your website.

★ Create Social Media Pages with backlinks to your website.

★ Connect Instagram Posts to your website

Are you time poor?

Get in touch to talk to an SEO expert. Your local SEO expert will speed up your online presence for greater searchability and visibility.

enquire now

Questions to ask before hiring an SEO Company

  1. What is your philosophy of approaching SEO to deliver results?
  2. How will you adapt that strategy to our brand/business/industry/niche?
  3. What metrics define “success” for you?
  4. How long will it be until we can expect to see results?
  5. Can you guarantee that our site will rank #1 for a major search term?
  6. How do you approach mobile?
  7. How should SEO be incorporated with our overall marketing strategy?
  8. How do you conduct keyword research?
  9. How do you approach link-building and influencer marketing?
  10. What tools do you use?
  11. Are you up to date with the latest algorithm changes?
  12. How do you report on progress and what does it look like?
  13. How do you stay up-to-date on industry changes and Google updates?
  14. What is your payment structure?
  15. What happens if we terminate the contract?