Your ecommerce site is live, so what now?
We all know how important SEO is to your website to help customers find you on Google. The most common question I get asked is, ‘how can my website get on the 1st page of Google?’.
Here are the top 5 must-haves to improve google ranking without the need to pay for SEO services.
1. Content is King.
All product pages should have engaging and accurate descriptions of the product to help convert consumers. Each product’s description should be unique and informative. Products which have identical product descriptions will not rank high on Google.
2. Blog Page
I cannot tell you how many times I encourage my clients to maintain a blog page. A blog page is one of the biggest drivers for SEO success. Consistently posting fresh content encourages Google to crawl your website and link product pages. It is a great way to engage with your customers and keep them coming back to your website. Sharing your blog page to your social pages will only further improve your website’s ranking.
3. Add ALT Tags
Adding alt tags (keywords that describe your image) to all your images on your website is critical for Google to understand what is going on with the image. It allows crawlers to gain a deeper understanding of what your website page is about.
4. Product Reviews
We all know that if a product has a review, we feel more confident in making a purchase. It is important your ecommerce site has the facility to ask previous customers to leave a review after they have received and used your product. I build ecommerce websites using Woocommerce. Woocommerce sends an automated email a week after purchase to the customer asking for them to leave a review. This is a great tool to help achieve an abundance of reviews for your product.
This year, Google announced it would boost a websites ranking if it had an SSL certificate. SSL certificates reduce the risk of customers’ information from being intercepted by hackers. SSL certificates create consumer confidence when making a purchase on your website to help drive more sales.